So let's find out how to use Facebook marketing to boost Indiegogo campaign. Like it or not, Facebook is powerful. With 2.4 billion people from across the world using the platform, it’s where every business fights tooth and nail to get the attention of the...
When people visit a website for the first time, they are usually in the analysis mode where they try to figure out if they should take that fundamental decision - to purchase, to subscribe, to hire etc. When they are in this mode, they need to...
The pop-up form has received a fair amount of criticism since the dawn of eCommerce & business websites. It’s a controversial marketing component that has long been debated by experts. Is it useful or is it plain annoying? A 2016 study comparing several pop-up styles found that...
You've probably come across this term often in digital marketing. Simply put, A/B testing is an experiment you carry out to test the impact of different elements of your landing page. For example, you notice that people are visiting the landing page but your sign up...
You've got a great product and you're 100% sure it will be a success. The only problem? You're stuck and are not able to get people to sign up and become your supporters or campaign backers. Crowdfunding is actually a game of clever marketing. If you're able...
According to Indiegogo, most backers are most active and engaged on a Monday. Why is this important for you to know? Because a crowdfunding campaign is only successful if there are adequate research and planning to back it up. When you decide to crowdfund your project, the...
As a consultant who has worked with hundreds of businesses, I’ve always come across this question - will crowdfunding work for me? Is it the right choice for my business? My answer to this question is always a set of five important questions. I’ll elaborate on...
Planning to crowdfund your next venture? Before you sign up on a crowdfunding platform, you need to know which model suits you best. This article is a brief guide on four of the most popular crowdfunding models and who they are best suited for. 1). Rewards-based model: A...
Starting a crowdfunding campaign on Kickstarter or Indiegogo? First things first, you need a powerful press release! For those who are not familiar about a press release, it is a factual document or a report that you write for media sites. When you’re creating a crowdfunding...
For as long as I remember, I’ve always been an entrepreneur. I spent years of my life managing diverse businesses, bringing in impressive $$$ figures for my clients. In 2015, I launched my crowdfunding marketing agency that catered to startups struggling with their crowdfund figures....