This article aims to explain WHY crowdfunding really is the best choice for launching a new product, even if you are an established company with a strong brand or a new start-up trying to get your dreams off the ground. Before getting into the reasons why...
Kickstarter is the reigning champ of crowdfunding when a campaign succeeds on their platform, it can attract attention from the press, and find its way to commerce success rapidly. We are now able to consume more information through the internet then has ever been made in...
Kickstarter vs Indiegogo is the latest rivalry fight to capture our attention, comparable even to McGregor vs Mayweather, Android vs Apple, Edison vs Tesla…That’s going a little too far, but this rivalry is heating up. Let's compare the kickstarter vs indiegogo fees, funding, outreach, remarketing...
Until recently startup companies used a variety of ways to fund their businesses. Some of the ways include: borrowing from friends or family, borrowing from a bank/private lender, personal savings and others. However, over the past few years crowdfunding has been attracting the attention of...
Facebook ads for crowdfunding are usually underestimated when it comes to advertising for crowdfunding campaigns. Facebook ads are vital to the success of crowdfunding campaigns, they can bring you leads, fans, and loyal backers. If you are not using Facebook ads for the crowdfunding campaign, you’re...
People always asking me can you like my Facebook page for my crowdfunding project? I’m like ‘YES’ secretly knowing that I’m unlikely to see any of their posts on my newsfeed ever again. No this is not me being rude, it's just plain facts. Actually, it might be...
Crowdfunding marketing is a good alternative to “traditional” forms of getting your venture off the ground. However, most crowdfunding campaigns fail due to: Poor planning Bad execution An underwhelming offer Low engagement from the target audience Crowdfund marketing is all I do, and...
I have been able to help a range of clients in different industries achieve crowdfunding success. This is through careful execution and avoiding the many pitfalls which thousands of entrepreneurs fall into. According to Kickstart’s statistics page, a crowdfunding campaign is more likely to fail than...
The planning stage of your crowdfunding campaign is key to getting your product or service fully funded. You can’t build a strong house on a weak foundation. However, creating an effective plan is something many entrepreneurs leave too late or run out of time. As...
Kickstarter is the king of crowdfunding sites, and getting fully funded on it with a crowdfunding video attracts the attention of the press and makes it easier to get your product into stores. Therefore, there is a lot resting on creating the best campaign possible. Quite...