You’ve always heard of crowdfunding for social causes or creative projects. Did you know you can also use crowdfunding for business and launch your online store? In fact, crowdfunding is expected to be the future of small business financing where the focus will be on community building. So...
If you’re an aspiring entrepreneur who doesn’t want to go the angel investor route just yet, you might find crowdfunding on Kickstarter a better option. Numerous companies & solo entrepreneurs have used Kickstarter to start a business including names like Oculus VR, Popsocket became million-dollar...
15 million people. $1.6 billion raised. 11 million contributors. Indiegogo is a powerful, open crowdfunding platform that has made it possible for hundreds of businesses to raise funds for their projects. What’s better is the platform’s in demand feature that has allowed for entrepreneurs and businesses...
Indiegogo is a crowdfunding platform like Kickstarter that lets founders, entrepreneurs, creative artists and businesses to raise money for their products/services/creative ventures. Although it functions the same way as Kickstarter, Indiegogo is a more open, more flexible platform than Kickstarter. So how does Indiegogo work? Let’s dive...
There are 2.7 billion people using Facebook every day, updating personal information, sharing likes and dislikes, opinions, lifestyle preferences, political and religious inclinations and a lot more. Facebook Ads uses this information to provide businesses with the opportunity of a targeted advertisement. You can now go right...
Budgeting is one of the most common concerns when it comes to Facebook ads. Facebook ads may literally make you overspend and still not deliver satisfying results. This is why it’s necessary to understand how much is required for you to spend in order to see...
When people visit a website for the first time, they are usually in the analysis mode where they try to figure out if they should take that fundamental decision - to purchase, to subscribe, to hire etc. When they are in this mode, they need to...
The pop-up form has received a fair amount of criticism since the dawn of eCommerce & business websites. It’s a controversial marketing component that has long been debated by experts. Is it useful or is it plain annoying? A 2016 study comparing several pop-up styles found that...
You've probably come across this term often in digital marketing. Simply put, A/B testing is an experiment you carry out to test the impact of different elements of your landing page. For example, you notice that people are visiting the landing page but your sign up...
For as long as I remember, I’ve always been an entrepreneur. I spent years of my life managing diverse businesses, bringing in impressive $$$ figures for my clients. In 2015, I launched my crowdfunding marketing agency that catered to startups struggling with their crowdfund figures....