Kickstarter PR Agency

Crowdfunding PR gets your campaign in front of readers who back products, and leaves backlinks that keep selling after launch. Our clients have been covered by media including Mashable and Sky News.

What our crowdfunding PR service includes

• A targeted list of journalists and outlets that cover your category.
• Press release and pitch writing.
• Embargoed outreach timed for launch day.
• Follow-up through the campaign for milestones and stretch goals.
• Coverage that builds search authority for your e-commerce store afterwards.

Campaigns we’ve supported with PR

Our case studies tagged PR include Everplay, BLOCKS, CARV, MOJIPIC and ODDBALL.

How launch PR runs

1. Six weeks out: we agree the story angles, from the problem you solve to the founder story and the numbers behind the product.
2. Four weeks out: press kit ready: release, photos, video, samples for reviewers.
3. Two weeks out: embargoed pitches to the journalists most likely to cover you.
4. Launch day: embargo lifts and stories go live while pledges peak.
5. During the campaign: follow-up pitches for milestones, stretch goals and the final 48 hours.

PR works best with ads and a launch list

Press alone rarely funds a campaign. It works best alongside a pre-launch email list and paid ads, so the traffic it brings lands on a campaign that is already moving.

See also: Kickstarter promotion services · how to write a Kickstarter press release

Book your free discovery call: three short questions about you, your project and your budget, then pick a time.

Frequently asked questions

Does PR alone fund a Kickstarter campaign?

Rarely. PR works best combined with a pre-launch email list and paid ads.

When should crowdfunding PR start?

Pitching should start four to six weeks before launch, with embargoed stories timed for launch day.

Do you guarantee coverage?

No honest PR agency can guarantee coverage. We build targeted lists and pitches that give your story the best chance.