As of October 2019, $4,615,021,533 has been pledged on Kickstarter. The success ratio for a project to be successful on Kickstarter? 37.5% Of 464,812 projects, 172,054 have been successful. This may seem like a good enough to give crowdfunding a try, but if you dig beyond the statistics,...
Want to crowdfund on Indiegogo? Start by calculating Indiegogo fees and other additional costs before you launch your campaign. Most businesses make the mistake of launching a campaign only to realize later that the goal they pledge for does not cover up their costs. Although crowdfunding is...
We covered the basics of setting up an FB page in the first part of the guide. In the second we covered the different types of ad formats. Today, we’ll cover how to create your first ad. We’ll also look at the different types of ad formats...
With 2.32 billion active users, out of which 68% are American users, Facebook is MIGHTY. To capture a chunk of that audience is every marketer and business owner’s DREAM. The only way you can achieve that dream is by mastering Facebook ADVERTISING. Facebook advertising is one of the...
So let's find out how to use Facebook marketing to boost Indiegogo campaign. Like it or not, Facebook is powerful. With 2.4 billion people from across the world using the platform, it’s where every business fights tooth and nail to get the attention of the...
You've got a great product and you're 100% sure it will be a success. The only problem? You're stuck and are not able to get people to sign up and become your supporters or campaign backers. Crowdfunding is actually a game of clever marketing. If you're able...
According to Indiegogo, most backers are most active and engaged on a Monday. Why is this important for you to know? Because a crowdfunding campaign is only successful if there are adequate research and planning to back it up. When you decide to crowdfund your project, the...
As a consultant who has worked with hundreds of businesses, I’ve always come across this question - will crowdfunding work for me? Is it the right choice for my business? My answer to this question is always a set of five important questions. I’ll elaborate on...
Planning to crowdfund your next venture? Before you sign up on a crowdfunding platform, you need to know which model suits you best. This article is a brief guide on four of the most popular crowdfunding models and who they are best suited for. 1). Rewards-based model: A...
Starting a crowdfunding campaign on Kickstarter or Indiegogo? First things first, you need a powerful press release! For those who are not familiar about a press release, it is a factual document or a report that you write for media sites. When you’re creating a crowdfunding...