Fidget Cube raised $6,465,690 from 154,926 backers in 2016. A vinyl desk toy became one of the most backed products on Kickstarter.
The numbers
| Raised | $6,465,690 |
| Backers | 154,926 |
| Creator | Antsy Labs |
| Product | Six sides: click, glide, flip, breathe, roll and spin |
Why it worked
1. Instantly understandable
Everyone fidgets. The video showed each side in seconds, and people shared it.
2. Backers helped design it
Backers voted on the next colour, with designs shared in a Facebook album. Taking part keeps people engaged and sharing.
The downside
A simple, viral product is easy to copy, and cheap copies spread fast. Some retail stores also had official cubes before every backer had received theirs, which frustrated backers.
Our take
If your product is easy to copy, plan manufacturing and delivery before the campaign so you ship fast, and protect your design where you can.
Apply it to your launch
- A low price and a simple idea can bring huge backer numbers.
- Involve backers in decisions such as colour votes to keep them engaged.
- Prepare for copycats: a viral product gets copied before you ship.
- Plan manufacturing capacity for much higher demand than your goal.
- Ship backers first, before retail.
How it compares with other record campaigns
| Campaign | Platform | Year | Raised | Backers | Goal |
|---|---|---|---|---|---|
| EufyMake E1 (Anker) | Kickstarter | 2025 | $46,762,258 | 17,822 | $500,000 |
| Brandon Sanderson | Kickstarter | 2022 | $41,754,153 | 185,341 | $1M |
| Pebble Time | Kickstarter | 2015 | $20,338,986 | 78,471 | $500,000 |
| Snapmaker U1 | Kickstarter | 2025 | $20,161,265 | 20,206 | n/a |
| Coolest Cooler | Kickstarter | 2014 | $13,285,226 | 62,642 | n/a |
| Flow Hive | Indiegogo | 2015 | $12M+ | ~25,000 orders | A$70,000 |
| Exploding Kittens | Kickstarter | 2015 | $8,782,571 | 219,382 | $10,000 |
| Star Citizen | Kickstarter + own site | 2012– | $2,134,374 on Kickstarter; $1B+ total sales | n/a | n/a |
| Frosthaven | Kickstarter | 2020 | $12,969,608 | 83,193 | n/a |
| Kingdom Death: Monster 1.5 | Kickstarter | 2016–17 | $12,393,139 | 19,264 | $100,000 |
| Peak Design Travel Tripod | Kickstarter | 2019 | $12,143,435 | 27,168 | $500,000 |
| Critical Role: Vox Machina | Kickstarter | 2019 | $11,385,449 | 88,887 | $750,000 |
| Ouya | Kickstarter | 2012 | $8,596,474 | 63,416 | $950,000 |
| Fidget Cube | Kickstarter | 2016 | $6,465,690 | 154,926 | n/a |
| Oculus Rift | Kickstarter | 2012 | $2,437,429 | 9,522 | n/a |
Totals at campaign close. Some campaign pages now show more, from pledges taken after the campaign ended.
More breakdowns in our campaign teardowns.
Frequently asked questions
How much did the Fidget Cube raise?
$6,465,690 from 154,926 backers in 2016.
Who made the Fidget Cube?
Antsy Labs.
Planning a launch like this? We have run Kickstarter and Indiegogo marketing since 2015 and helped creators raise $150M+. Book a free discovery call or see our Kickstarter agency service.
Sources
Free: Kickstarter launch checklist
Everything to do in the 12 weeks before launch, on launch day and after. Two pages, free.
Kickstarter promotion services
The five channels that fund campaigns, and what to avoid.
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