The Snapmaker U1 raised $20,161,265 from 20,206 backers in 2025, the most funded 3D printer campaign on Kickstarter. It raised $7,391,239 in under 24 hours and passed the AnkerMake M5’s full-campaign total of $8,879,417 in under 48 hours.
The numbers
| Raised | $20,161,265 |
| Backers | 20,206 |
| First 24 hours | $7,391,239 |
| Early bird | Under $700 ($300 off) |
| Late pledge | $849 against a $999 expected retail price |
| Record beaten | AnkerMake M5, $8,879,417 |
Why it worked
1. It solved a problem buyers already complained about
The U1 is a four-tool printer that swaps tools in about five seconds, aimed at the waste of colour printing on single-nozzle machines. Buyers already knew the pain.
2. A price that opened a new market
Early birds paid under $700 for a type of machine that had cost far more. The saving against the $999 retail price was clear and simple.
3. Reviews before launch
Production-ready machines were with beta testers, influencers and publications before the campaign, and the page made clear backers were buying a finished machine, not funding an idea.
Our take
- Get units to reviewers before launch. Third-party proof answers the “will it ship?” question.
- Show the saving in dollars next to the future retail price.
- Keep a late-pledge price to keep selling after the campaign.
Apply it to your launch
- Name the problem your product fixes in the first line of your page and video.
- Send production-ready units to reviewers and creators weeks before launch.
- Show the early-bird price, the late-pledge price and the expected retail price side by side.
- Make clear on the page whether the product is finished or still in development.
- Keep a late-pledge price live after the campaign ends.
How it compares with other record campaigns
| Campaign | Platform | Year | Raised | Backers | Goal |
|---|---|---|---|---|---|
| EufyMake E1 (Anker) | Kickstarter | 2025 | $46,762,258 | 17,822 | $500,000 |
| Brandon Sanderson | Kickstarter | 2022 | $41,754,153 | 185,341 | $1M |
| Pebble Time | Kickstarter | 2015 | $20,338,986 | 78,471 | $500,000 |
| Snapmaker U1 | Kickstarter | 2025 | $20,161,265 | 20,206 | n/a |
| Coolest Cooler | Kickstarter | 2014 | $13,285,226 | 62,642 | n/a |
| Flow Hive | Indiegogo | 2015 | $12M+ | ~25,000 orders | A$70,000 |
| Exploding Kittens | Kickstarter | 2015 | $8,782,571 | 219,382 | $10,000 |
Totals at campaign close. Some campaign pages now show more, from pledges taken after the campaign ended.
More breakdowns in our campaign teardowns.
Frequently asked questions
How much did the Snapmaker U1 raise?
$20,161,265 from 20,206 backers, the most funded 3D printer on Kickstarter.
What was the Snapmaker U1 early-bird price?
Under $700, a $300 saving. Late pledges were $849 against an expected $999 retail price.
Planning a launch like this? We have run Kickstarter and Indiegogo marketing since 2015 and helped creators raise $150M+. Book a free discovery call or see our Kickstarter agency service.
Sources
- All3DP: Why 20,000 people pledged $20M for the Snapmaker U1
- Tom’s Hardware: Snapmaker raised $7.8M on its first day
Free: Kickstarter launch checklist
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