Category: Campaign Teardowns
Peak Design Travel Tripod Kickstarter: $12.1M and 9 Campaigns
Peak Design’s Travel Tripod raised $12,143,435 from 27,168 backers in 2019 and reached its $500,000 goal in the first hour. It was the company’s…
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Ouya Kickstarter: $8.6M Raised, Then What Went Wrong
Ouya raised $8,596,474 on Kickstarter in 2012, nine times its $950,000 goal, and passed $1 million in under eight hours. The console then sold…
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Star Citizen Crowdfunding: From a $2M Kickstarter to $1B
Star Citizen raised $2,134,374 from 34,397 backers on Kickstarter in 2012. By May 2026, crowdfunding and early-access sales had passed $1 billion. It’s the…
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Kingdom Death: Monster Kickstarter: $12.4M for a $563 Game
Kingdom Death: Monster 1.5 raised $12,393,139 from 19,264 backers for a board game that cost $563. It reached $1 million in 19 minutes and…
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Frosthaven Kickstarter Teardown: How Gloomhaven’s Sequel Raised $13M
Frosthaven raised $12,969,608 from 83,193 backers in 2020, the most for any game on Kickstarter until 2024. Its creator, Isaac Childres, got there in…
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Critical Role Kickstarter: How Vox Machina Raised $11.4M
Critical Role asked for $750,000 to make one animated short. Their 2019 Kickstarter raised $11,385,449 from 88,887 backers and funded a whole season. It…
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Oculus Rift Kickstarter: $2.4M Campaign, $2B Sale
Oculus raised $2.4 million from 9,522 backers on Kickstarter in 2012. Less than two years later Facebook bought the company for about $2 billion.…
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