Flow Hive asked Indiegogo backers for A$70,000 to pay for one injection mould. It raised more than $12 million. The 2015 campaign took nearly 25,000 orders from over 130 countries and became Indiegogo’s most successful campaign at the time.
The numbers
| Platform | Indiegogo, February 2015 |
| Goal | A$70,000 (one injection mould) |
| Raised | More than $12 million |
| Orders | Nearly 25,000 from over 130 countries |
| Founders | Cedar Anderson and his father, Stuart Anderson |
Why it worked
1. A product you understand in seconds
Honey flows out of the hive into a jar at the turn of a handle, without opening the hive. It’s visual, surprising and easy to share.
2. A small, honest goal
The goal covered one specific cost: the mould. Backers could see exactly what their money was for.
3. A father-and-son story
A father-and-son team is easier to root for than a faceless brand.
Our take
- If your product can be shown in one shot, build the whole campaign around that shot.
- Tie the goal to a real cost such as tooling. It builds trust.
- Put the people in the story.
Planning an Indiegogo campaign? Note that Indiegogo has changed since 2015: see our Indiegogo agency page for the 2025 platform changes.
Apply it to your launch
- Find the single shot that shows your product working and open your video with it.
- Tie your goal to a specific cost, such as tooling, and say so on the page.
- Put the founders and their story on camera.
- Write captions on your video for people watching muted.
- Prepare for international demand: shipping, taxes and support across countries.
How it compares with other record campaigns
| Campaign | Platform | Year | Raised | Backers | Goal |
|---|---|---|---|---|---|
| EufyMake E1 (Anker) | Kickstarter | 2025 | $46,762,258 | 17,822 | $500,000 |
| Brandon Sanderson | Kickstarter | 2022 | $41,754,153 | 185,341 | $1M |
| Pebble Time | Kickstarter | 2015 | $20,338,986 | 78,471 | $500,000 |
| Snapmaker U1 | Kickstarter | 2025 | $20,161,265 | 20,206 | n/a |
| Coolest Cooler | Kickstarter | 2014 | $13,285,226 | 62,642 | n/a |
| Flow Hive | Indiegogo | 2015 | $12M+ | ~25,000 orders | A$70,000 |
| Exploding Kittens | Kickstarter | 2015 | $8,782,571 | 219,382 | $10,000 |
Totals at campaign close. Some campaign pages now show more, from pledges taken after the campaign ended.
More breakdowns in our campaign teardowns.
Frequently asked questions
How much did Flow Hive raise on Indiegogo?
More than $12 million in 2015, against a goal of A$70,000.
Who invented Flow Hive?
Cedar Anderson and his father, Stuart Anderson.
Planning a launch like this? We have run Kickstarter and Indiegogo marketing since 2015 and helped creators raise $150M+. Book a free discovery call or see our Kickstarter agency service.
Sources
Free: Kickstarter launch checklist
Everything to do in the 12 weeks before launch, on launch day and after. Two pages, free.
Indiegogo marketing agency
Planning an Indiegogo campaign? See how we plan, launch and scale Indiegogo campaigns.
More tips & advice
Secure your FREE discovery call with us today.
Our crowdfunding marketing agency works with clients worldwide so no matter where you are we can help. We work with all types of business from small to large, so no matter your budget we can help.
If you have any issues please email directly samit@samitpatel.net
Please Note
We only take on 5 new crowdfunding clients every quarter every client gets carefully screened to make sure we can 100% deliver. It is important you provide as much information as possible and get in contact with us EARLY.
- You
- Your project
- Budget