Kickstarter Promotion Services

Good Kickstarter promotion starts months before launch and combines five channels. Paid “backer blasts” alone rarely work.

The five channels that fund campaigns

1. Pre-launch email list: the biggest single driver of launch-day pledges.
2. Paid ads: Facebook, Instagram and Google. See crowdfunding ads.
3. PR: press coverage on launch day. See crowdfunding PR.
4. Influencers and creators: reviews and unboxings in your niche (our influencer marketing guide).
5. Partners and communities: newsletters, groups and cross-promotions with other campaigns.

A typical 12-week plan

• Weeks 1–4: validate the offer, set the goal and rewards, build the landing page and start lead ads.
• Weeks 5–8: grow the email list, line up press, influencers and partner newsletters, and film ad creative.
• Weeks 9–10: warm up the list, finalise the campaign page and test the checkout path.
• Weeks 11–12: launch, turn on campaign ads, run PR and influencer posts, then push again for the final 48 hours.

What to avoid

• Services that promise a set number of backers.
• Fake engagement or bought followers.
• Launching before you have enough subscribers.

Promotion we’ve delivered

• OCTOPUS (Children’s smartwatch, $2,172,750 on Kickstarter and Indiegogo)
• BLOCKS (Modular smartwatch, $1,163,875 on Kickstarter)
• CARV (Wearable ski coach, $593,410 on Kickstarter and Indiegogo)

Want to do it yourself? Start with our quick promotion guide.

Book your free discovery call: three short questions about you, your project and your budget, then pick a time.

Frequently asked questions

What is the best way to promote a Kickstarter campaign?

Build an email list before launch, then combine paid ads, PR, influencers and partner promotions during the campaign.

Do Kickstarter promotion services work?

Services that run real channels (ads, PR, influencers) can work. Services that promise a number of backers usually don’t.

When should promotion start?

Two to six months before launch, depending on how big your goal is.