How to Choose the Best Kickstarter Marketing Agency

The best Kickstarter marketing agency for you is the one with proven results in your product category, a clear fee model and full transparency on ads. Use this checklist before you sign.

10 questions to ask any agency

1. Which campaigns in my category have you run, and how much did each raise?
2. Can I speak to two past clients?
3. Who exactly will work on my campaign?
4. Will ads run in my own ad accounts?
5. How do you charge: retainer, commission or both?
6. What happens if pre-launch numbers are below target?
7. How many email subscribers do you aim for before launch?
8. What reports will I get, and how often?
9. How many clients are you launching at the same time?
10. What do you need from my team each week?

Red flags

• Guaranteed funding amounts.
• Ads run in the agency’s own accounts, so you never see the data.
• No named case studies, or only screenshots.
• Pressure to launch before pre-launch targets are met.
• Large one-off “backer” or “promotion” packages that promise traffic.

How we answer those questions

Crowdfunding marketing since 2015, with more than $150M raised for our clients across Kickstarter and Indiegogo. We take on five new crowdfunding clients per quarter, so every project gets a senior team.

Ads run in your accounts, and you get weekly reporting. Named results include MINDSET (EEG headphones, $2,235,000 on Kickstarter and Indiegogo), OCTOPUS (Children’s smartwatch, $2,172,750 on Kickstarter and Indiegogo) and BLOCKS (Modular smartwatch, $1,163,875 on Kickstarter).

Related: what an agency costs · consultant or agency? · our Kickstarter agency service

Book your free discovery call: three short questions about you, your project and your budget, then pick a time.

Frequently asked questions

What makes a good Kickstarter marketing agency?

Named results in your category, ads run in your own accounts, clear pricing, a senior team on your project and honest advice about launch timing.

Should I choose a commission-only agency?

It lowers upfront cost, but check what the commission is charged on and whether ads run in your accounts. Compare the total cost at your expected funding level.

How far ahead should I hire an agency?

Three to six months before launch gives time for testing and list building.