For most product launches in 2026, Kickstarter has the bigger audience and Indiegogo has the more flexible after-campaign tools. Since Indiegogo’s platform upgrade in October 2025, the two work more alike than ever.
At a glance
| Kickstarter | Indiegogo | |
|---|---|---|
| Platform fee | 5% of funds collected | 5% of funds collected |
| Payment processing | Roughly 3–5% (Stripe) | 3% + 0.20 per transaction |
| Funding model | All-or-nothing | Fixed funding (flexible funding ended for new campaigns in Oct 2025) |
| After the campaign | Late pledges and Pledge Manager | Late Pledge (formerly InDemand) and Pledge Manager |
| Fees if not funded | None | None |
Fees
Both take a 5% platform fee on successful campaigns. Kickstarter’s processing through Stripe is roughly 3–5%, and pledges under $10 cost 5% plus $0.05. Indiegogo charges 3% plus 0.20 in the campaign currency per transaction. See our Kickstarter fees guide.
Funding rules
Kickstarter is all-or-nothing: you collect only if you hit your goal. Indiegogo used to offer flexible funding, but since 16 October 2025 new campaigns use fixed funding, which works the same way. Set a goal you can reach in the first days.
Audience
Kickstarter has the larger built-in audience of backers and editorial features such as Projects We Love. Indiegogo’s audience is smaller but strong in tech and gadgets, and it is now run on Gamefound technology.
After the campaign
Both let you keep taking orders. Indiegogo’s Late Pledge (formerly InDemand) can become a Pledge Manager, and it works for campaigns that ran elsewhere too. A common route is to launch on Kickstarter and then use Indiegogo Late Pledge.
Which should you choose?
- Kickstarter for most first launches, design, games and creative projects.
- Indiegogo for tech and gadgets, or for continuing sales after a Kickstarter campaign.
We’ve run campaigns on both, including MINDSET (EEG headphones, $2,235,000 on Kickstarter and Indiegogo) and Charge ASAP Flash (Fast-charging power bank, $1,489,541 on Indiegogo). Get help with Kickstarter or Indiegogo.
Book your free discovery call: three short questions about you, your project and your budget, then pick a time.
Frequently asked questions
Is Kickstarter or Indiegogo better?
Kickstarter has the bigger audience and suits most first launches. Indiegogo suits tech products and selling after a campaign through Late Pledge.
Does Indiegogo still have flexible funding?
No. Flexible funding ended for new campaigns when Indiegogo upgraded its platform on 16 October 2025.
Which has lower fees?
Both charge a 5% platform fee. Processing is roughly 3–5% on Kickstarter and 3% plus 0.20 per transaction on Indiegogo.
Can I run on both?
Yes, but not at the same time for the same product. Many creators launch on Kickstarter and then use Indiegogo Late Pledge.
Free: Kickstarter launch checklist
Everything to do in the 12 weeks before launch, on launch day and after. Two pages, free.
Indiegogo marketing agency
Planning an Indiegogo campaign? See how we plan, launch and scale Indiegogo campaigns.
More tips & advice
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