I helped launch a ski wearable that teaches you how to ski on Kickstarter. I developed and executing a go-to-market strategy for the product, I helped adjust the core messaging and helped to identify a target audience for the product. Working alongside the founders I built a core audience prior to launch to raise awareness.
The project video went viral worldwide and reached over a million people on Facebook. We had favorable press coverage from Sky News, Wearable, Gizmodo, Gizmag and a further 100+ other sources.
The project became the fastest funded snow product of all time and highest funded sports wearable product of all time.
Project has raised over $300k+