I helped launch the Octopus kids watch on Kickstarter.
I helped create a strategy with the founders on how to launch the product and how to activate its core fan base. I also helped double the mailing list to over 20,000 sign ups by using growth hacking techniques.
When the project launched it had already reached its funding goal of 50,000 within a few hours of the campaign launch. The project became a viral success after it got 136k shares on Facebook and resulted in the video amassing over 20 million + views.
The project also gained press coverage from Mashable, FutureNT, TechCrunch, The Daily Dot, GeekDad, CBS and hundreds of other news sources.
The project ended up raising $1 Million + with over 9k backers.