I helped launch the world’s first modular smartwatch on Kickstarter. I developed and executed digital & content marketing campaigns to drive traffic and this also involved analysis of ads, optimization of landing pages and conversion flows. I also created a successful ambassador program to generate users and publicity.
Project reached over one million people through the viral campaign on Thunderclap and Facebook prior to launch which resulted in raising $250,000 in 56 minutes of launch and $1.66M in total.
My press outreach work helped gain coverage from Mashable, BBC, Forbes, Product Hunt, Highsnobiety, Uncrate, Core77, Mobile Nations, and over 200+ other sources. I also collaborated in generating over 500,000 hits to the Kickstarter page.
The project became the 3rd most funded project in Europe.